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Sept. 25 Athena Awards gallery opening and the presentation of the $100,000 Grand Prize winner. The One Club, 21 E. 26th St., New York. 6:30-10 p.m. 703-902-1737.

Oct. 28 The opening of "The Masters Series: Paula Scher, Make It Bigger." An exhibition at New York's Visual Arts Museum, 209 East 23rd St., honoring Pentagram principal Paula Scher, who is the 16th recipient of the Masters Series Award given by the School of Visual Arts. The show closes Nov. 20. 212-592-2207 or e-mail proffice@adm.schoolofvisualarts.edu.

Nov. 11-13 The 14th Annual EPM Entertainment Marketing Conference, at the Hilton Los Angeles/Universal City, Calif. epmcom.com/emconf.htm, or Riva Bennett, 212-941-0099.

Nov. 14 ADC Hall of Fame Celebration, honoring 2001-2002 laureates Rich Silverstein, Giorgio Soavi, Edward Sorel and Philip Meggs. The Art Directors Club, 106 W. 29th St., New York. 212-643-1440.

Send calendar items to terryk@crain.com.

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