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One of the many Nike soccer campaigns Wieden Kennedy, Amsterdam EP Elissa Singstock has produced includes the commercials "Heart," "Joy," "Endure," and "Defy." Beyond spot names, however, those words also apply to how she approaches the job.
"As producers, we are constantly stimulated and learning new things," says Singstock, who got her start working as an ad agency receptionist who offered to help out an overloaded producer. "Every production has new challenges. Something happens you didn't expect, you solve the problem, and make sure you're never in that situation again. Often we're like The Cleaner in Pulp Fiction."