Goodby, Silverstein & Partners
Last year's Agency of the Year was the runner-up for this year's Agency of the Year AND Interactive Agency of the Year. Goodby Silverstein & Partners was a shining beacon of creative success in '07, exploding with business, new people and, of course, great work. Goodby distinguished itself with work for Sprint (the Waitless site, Manning's Mind); Comcast ( Hi-Def High), new client Hyundai, and an innovative, product-driven initiative for Doritos. Meanwhile, it continued its roll with HP (the wide ranging "What do You Have to Say" campaign among other highlights) and Milk (the stellar "Get the Glass" interactive extravaganza).
Watch Goodby's 2007 highlights
Crispin Porter + Bogusky
Coming off the blockbuster BK Games, Crispin earned Interactive Agency of the Year honors at Cannes this year and cranked out another big success for the BK with the humongous Simpsonize Me site. There was also integrated work for Sprite, Coke Zero and VW (including the nice Wilco-scored "Thief" and "Tow Truck" spots).
Watch Crispin's 2007 highlights
Wieden + Kennedy
The agency did the astounding last year, with a world-changing campaign for Coke (including the great "Video Game" spot) and continued to surprise us in '07 with a memorable new campaign for Old Spice, and of course a few Nike gems. Indeed one of the advertising highlights of the year was the soul stirring "Leave Nothing" spot. Wieden also continued to push in the content realm with a long form skate film and the series Nimrod Nation, based on the Watersmeet High's Nimrod basketball team, first seen in a W+K ESPN campaign. Watch Wieden's 2007 highlights
TBWA New York was the most awarded agency and Gerry Graf the most awarded creative director according to this year's Creativity Awards Report. Spots like Starburst "Bus Station" and Skittles "Touch" (the most viewed spot in AdCritic history) were instant industry and audience favorites and set new comedy standards. New integrated work for Snickers, a new round of Mac vs. PC work and the Pedigree Adoption campaign were among other highlights.
Watch TBWA/Chiat/Day's 2007 highlights
Saatchi & Saatchi
Well, the year ended a little differently than it began for Saatchi N.Y., with creative rainmaker Tony Granger flying off to Y&R and Leo and Jan, the men responsible for a great deal of the agency's award-winning work leaving to start their own shop. But those three and a re-energized collection of creatives made for a memorable '07 in New York, with inarguably attention-getting work for Wendy's, Tide, Crest and J.C. Penney. L.A. contributed the viral blockbuster Toyota "Truck Summoner" and some much imitated work for the Tundra.
Watch Saatchi & Saatchi's 2007 highlights
One To Watch
Another New York shop that is reinventing the notion of an ad agency. The agency did some notable work, like TV and print for the launch of the Dwayne Wade shoe and 75th anniversary ads for Converse. But the communications stuff is only a small part of the story unfolding at the agency, which is devoting its creative energy to changing businesses (its own and its clients') and offering big picture brand thinking. For Virgin America, Anomaly's creative stamp was on everything from the business plan to the airline's web site, ticketing, plane interiors and in-flight entertainment. Anomaly has contributed to product development for companies like Coke and Nestle and is currently working on two joint ventures—a line of products with chef Eric Ripert and a skin care label with chemist Tammy Ha. It's too early to really evaluate some of the projects cooking inside Anomaly, which made it difficult to judge their work this year. But it's clear Anomaly is on the forefront of changing not only the creative but the economic model of the ad agency, a rather important undertaking as category-defying ideas become the currency of creative companies. The agency has also done work for Keep a Child Alive, which has included (besides the much publicized purchase of the first iPhone) development of the Good Cents Initiative, whereby pennies from rounded-up purchases become millions for AIDS drugs for kids. To discuss this article, visit the Watch Anomaly's 2007 highlights Creativity Forums.