About the Creativity Production Index

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The Creativity Production Index (CPI) is an informal measure for tracking the ebb and flow of broadcast commercials production. We asked several agency offices how many spots they put into production each month. The CPI is an average of the monthly numbers provided by sample agencies from across the country, ranging in annual billings from $400 million to $2.9 billion. Our sample includes: Leo Burnett/Chicago, McCann-Erickson/New York, FCB/San Francisco, GSD&M/Austin, Fallon/Minneapolis, WestWayne/Atlanta, and The Martin Agency/Richmond.
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