The half-dozen or so spots he's shot since then have all had similar characteristics—a doleful gravity, protagonists you can root for. In "Mean Words" for Friends Sweden out of Lowe Brindfors, a boy is plagued literally by the words of bullies, which clog his world, until one day he unwraps a "Hi." "Many times I imagine characters with a lot of empathy and compassion," Möller says. "People you really feel for, from the very first frame you get to see them. I love underdogs."
In part, Möller's quick start as a director can be credited to Bond, who, as Möller puts it, introduced him to a new world of filmmaking. "Fredrik's approach was really different to what I had seen before," he says. "This inspired me to really start searching for my own style." On his debut job out of M&C Saatchi for Transport for London, "Signs," Möller created a dreamlike piece in which bicycles from city signage develop locomotion. His recent "Guitar" for Levi's out of BBH, London is equally evocative, featuring a shadowy bluesman and a young guitarist faced with a decision. "It's crucial that the viewer is hooked from the very first frame," Möller says. "I want to seduce them into my character's world, but in a sensitive and effortless way. Sometimes I think, if I can get just a little bit of poetry into my films, I've made something good."
Read about Benzo Theodore, another of our 2008 Directors to Watch.