Directors to Watch 2008: Hein Mevissen

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Hein Mevissen
Hein Mevissen
36-year-old Dutch director Hein Mevissen says he finds inspiration from "the bizarreness and irregularities of everyday life." After working as an art director for 17 years, he moved into directing, which he believes was "an evolution. I started my career as a designer and my passion for film made me decide to direct." A founding partner of Dutch agency John Doe, Mevissen also had previous stints at KesselsKramer and Ogilvy Amsterdam but since 2004 has also been directing spots via Fat Fred's Film Company and Hungry Man in the U.S., as well as for European and global MTV.

"I'm very happy with my background as a creative," Mevissen says. "It helps give me more understanding of the job—working with other creatives is a lot of fun." Mevissen's work is stylized, crisp and cinematic, often feeling as if a print piece has been afforded an extra dimension—visually, thematically, in motion. "There is no difference [between the two]," he says. "It's all about the idea behind it. If it's good idea, it can be a moving picture or a print ad or even a feature film." Past work includes MTV promos featuring hapless duo Brad & Eric. He also just debuted a project out of SWH in collaboration with Amsterdam's Miami Ad School called 'Gentle Giant' for business promotion effort Iamsterdam, in which big ideas get super-sized in the town. Surely, he hopes his will do the same.

Read about Siri Bunford, another of our 2008 Directors to Watch.

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