As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
"I always hear I am crazy," says Mattias Montero. Crazy's a good thing, when you consider that the Swedish director/DP has been directing for just under a year, yet he's already amassed a body of work that deserves plenty of notice. Earlier this year, Montero shot a stunning, mysterious spot for Swedish horseracing organization ATG. Steely, weathered equine monuments and statues explode and crumble to unleash live stallions that charge off to pursue their true calling—probably the most elegant commercial illustration of the gaming industry we've seen in a long time, or maybe ever. It turns out this was Montero's first ever commercial job, which over the last few months has been joined by other photographically stunning work, for WESC, Stockholm Fashion Week and Lykelli—a lovely amalgam of creepy, avant-garde and hilariously bizarre. Montero's not an unfamiliar name in the business, as he's already built a solid rep as a DP, having shot spots for everyone from Rupert Sanders to Ne-O, including the multiawarded Toyota "Humanity," directed by the latter. Now that he's moving full force into directing, his "craziness" will come in handy, he says. "In this profession, it is probably the best gift," he says. "Maybe being crazy give me a different point of view of the world. It also makes me totally immune to the word 'impossible.'"