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"I like things to be beautiful and real," says Siri Bunford. Although the scenarios on her reel aren't necessarily the stuff of reality, they are certainly gorgeous—and done with a big film sensibility that's easy to get lost in. One gem is a Channel 4 promo that walks the viewer through a Hollywood set buzzing with somehow familiar, yet somehow creepy scenes and characters—a dancing, elderly couple, twin girls in matching blue frocks, a frosty, snow-covered garden labyrinth. Everything finally becomes clear in the last few frames, which land on a tricycle in the middle of a narrow, crimson carpeted hallway. The spot turns out to be shot from the eyes of master director Stanley Kubrick, on the set of The Shining. Bunford also directed a spot for Orange, out of Fallon, London, in which clusters of animal balloons magically release onto a busy city, and an artfully effected piece about missing Chinese children, also for Channel 4. As for her approach, "I always aim to make something I can be really proud of," she says. "But also, I have to enjoy it. Nothing is ever too difficult or insurmountable if your heart is in it 100 percent."
It took a while, and many paths, for the Welsh-born Bunford to arrive at her current career. After not speaking English for nine years, she ended up majoring in it in college. She soon found herself in front of the camera—as a weather presenter in Paris, leading to bigger on screen aspirations as a newscaster. Somehow, she ended up on the other side, directing promo work for the Discovery Channel and award-winning spots for Channel 4. This year, she was snatched up by Knucklehead and is now working on an undisclosed job for BBH.