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Sydney native Kris Moyes made his mark directing music videos for the likes of indie darlings Sia and Wolfmother, not to mention his brother Kim's electronic act, The Presets. And judging from the range of his visually intriguing, colorfully animated work—from the simply set bizarre facial distortions in Sia's recent "Buttons," to the multi-media pastiche of Wolfmother's "White Unicorn"— it's easy to say that the constraints of formula need not apply to his approach. "For someone like me to do what I do, it's having a balance between the analytical brain and the emotional aspect of creating something," says the former art student. "Beyond the analytical starting point, like the beginning of a concept, everything else from that point is a [spontaneous] response to me. It's just a feeling. Usually, by going with your gut instinct, it's the most correct decision-making process."