Lance Acord: Joaquin's work has always managed to transcend any label one could attach to a specific style. He has a sophisticated approach to creating and lighting images that while reductionist are still amazingly beautiful. His new Nike commercial for South Africa is an amazing example. Joaquin gaffed some of my first big jobs when I was starting out as a DP in New York. I came from a stills background and working with him taught me about lighting bigger sets. He introduced me to a whole community of New York crew people. We did Salt-N-Pepa's "Whatta Man" music video together.
Joaquin Baca-Asay: I think Lance and I both appreciate a slightly unburnished aesthetic. I can't tell if we are similar in personality, which means we probably are. I worked as his gaffer when we were both starting in the business. Lance introduced me to Roman Coppola, who introduced me to Mike Mills, who took me with him when he became a successful director. Several years later Lance and his EP, Jackie Bisbee, asked me to join their company and direct the Nike "Endure" and "Defy" spots. Also, I've always found Lance's feature work to be very inspiring. From Buffalo 66, to Marie Antoinette, his work always gets me to see in a new way.