INTEGRATED IN BOULDER
Half the accomplishment of integrated is what we term "proximity." Putting us all together. It allows for the immediacy of sharing and merging skills, and physically supports the notion of working together to maximize project potential. The goal is to nurture our department for the true coming of the "new agency producer." It's a place where a junior music producer can jump onto a videogame job, and eight months later, a Titanium Lion lands on his foot. Ouch.
SCOTT POTTER, STAFFORD BOSACK AND ROBERT ALLEN (AKA ROBERT EVANS)
The integrated department in Boulder seats all of the team together. We have video, interactive, events, art producers and internal production and editorial all in one large space. The three here are all integrated interactive producers.
ROLFE AND BONIN
The department is headed by Dave Rolfe. Matt Bonin is integrated group executive producer of video and Winston Binch is group executive producer of interactive. Matt and Rolfe are plotting how to deal with an onslaught of post-holiday VW work.
ROLFE AND POLYCOMM
In order to connect all three offices (and, if we're lazy, even internal office conversations!), CPB uses polycomms to visually converse with anyone else, agency-wide. Miami, Boulder, to LA. It's addictive actually.
ROBERT ALLEN (AKA ROBERT EVANS)
Integrated interactive producer Rob Allen. We nicknamed him Robert Evans because he makes it happen and he's become quite the man about town in Boulder. Don't try to take him on in karaoke.
Steve Capstick was a huge hire for us in the Denver area. He was a director with NFL Films and other production companies, and the agency has exploded its capabilities in internal productions. Idalia Deshon has helped lead in our production capabilities, in shooting, editorial, graphics and 3D work.
THE PHOTOGRAPHY STUDIO
The Boulder office features a neighboring studio for photography work, with David Mejias (photographer) and Melissa Melendez in support. It is a multi-functioning and expanding space.
DAN MURPHY, MATT BONIN AND ANNIE TURLAY
Dan is a new find in our group coming from Chicago. We refer to many of our new hires as 50/50, meaning 50% video, 50% interactive. He works as Matt Bonin and our integrated video coordinator Annie Turlay discuss department job assignments.
SISTERS AMY BONIN AND CINDI BLONDELL IN THE WORKSHOP
Integrated sits beside our extreme sports workshop. It is a great reminder of the thrills to be had in Boulder. Amy and Cindi learn to weld with our extreme sports concierge Kevin Mullen. It's a motorbike, road bike and snowboard extravaganza in this space. And welding, for some reason.
MIAMI AUDIO STUDIO
Eddie Alonso was a great find for the agency years back, as a musician. He has done original scoring for loads of internal stuff, TV and a generous amount of interactive scoring. Bill Meadows helms the music group (as well as celeb-hunting, and what we term alternative productions, such as events and cultural tie-ins). Mike Gersten [not to be confused with Myke Gerstein on p. 30] leads the entire postproduction group.
NANCY ESPINAL AND SARA GENNETT IN MIAMI
Surely the best pair of business affairs peeps in the biz. Sara Gennett has led the team for over 15 years. Nancy is her number two. There are a few in Boulder, and one in L.A., but the production services team primarily works from the Miami office. No one has seen what Sara's seen, what she's coped with in averting the dangers of doing purposefully bold production work. We call it "enablement." Enabling opportunity, not restricting it.
Harshal Sisodia (senior integrated producer), Katie Porter (integrated producer, and Chuck's niece) and Anthony Nelson (senior integrated producer) are three of our group of five integrated staffers hailing from the L.A. office. Harshal and Anthony have teamed more than once in creating combined interactive and video-side work. It is a great micro-team of integrated specialists.
To discuss this article, visit the Creativity Forums.