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Trevor Cawood has gone on some wild rides supervising effects on film spectacles—namely, both Matrix sequels and a slew of spots, including the Neill Blomkamp-directed Nike "Evolution," featuring an organically morphing shoe and Citroen "Transformer," starring a car that lives up to the spot's name. But all that magic making was just a stepping stone to where he is today.
Cawood's path to directing has followed a similar trajectory to that of former colleague Blomkamp, with whom he had co-founded Vancouver's The Embassy, along with other defectors from Canada's Rainmaker Studios. The 33-year-old Canadian native finally turned his own sights to directing full time three years ago when he joined Toronto's Spy Films after shooting Never's "The Dream," a low budget music video featuring giant wind-up robots against a backdrop of '70s Brutalist Architecture. Last month, he also joined the roster of Biscuit for U.S. representation.
While it's no surprise that his reel reflects an effects-driven bent—apparent on Citroen's "Runner," a follow-up to "Transformer" and a touching spot for GMC in which two little androids seem to become one with their maker after seeing a new Yukon—those skills only help to enhance an impressive grasp of story and character-building, especially evident in his short film Terminus, which appeared at this year's Toronto Film Festival. The film follows a weary businessman who's beleaguered by a mysterious, hulking cement figure who likes to boogie in the man's personal space.