Agency work aside, his design sidelines are led by a line of Super-Bastard Box Art characters ($95 for the set of 16, which can make 64 different characters), sold in stores like Kidrobot. If this seems like a quintessentially Japanese toy idea, it is. His influences "can be attributed to growing up with manga and Japanese/Hong Kong pop culture,"he says. He's "obsessed with icon and character design, with gradient colors being one of my trademarks." He's also got a line of Undoboy wall decals in the works from surface graphics company Blik, but he struggles to find the happy medium between art and commerce. "My love for design creates conflicts on commercial projects," he admits. "Commercial art is never that satisfying. Design should be fun, yet the commercial aspect has innate conflicts for an artist. Creativity has the power to simplify life and on some level bring happiness to both the public and the artist. Whenever I design, I remind myself of that. If I maintain my voice throughout my work, then my path within design will be fun and at the same time an opportunity to learn. I started my design studio with a simple philosophy: 'Design brings happiness.' "