Super Bowl

The Complete 'Anatomy of an Ad' Season 2: A Super Bowl Death Wish

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Watch as Ad Age takes you behind the scenes of the most stressful, high-stakes commercial shoot possible: creating a Super Bowl ad. The three-episode second season our "Anatomy of an Ad" series goes along for the ride as Albany, N.Y.-based Death Wish Coffee, winner of Intuit's contest awarding a Super Bowl ad to one small business, prepares to introduce itself to the entire country -- all at once.

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