Custom Webcast: 2014 Demand Generation: What Modern Marketers Need to Know to Accelerate Revenue
Marketing is undergoing a major transformation. Changes in customer behavior (always-on, multi-device, all-access, self-service) are forcing marketers to create messaging and content in new formats, and address customer needs throughout the purchase process. Based on new research by Ad Age | BtoB, this webinar will explore the dynamics behind the explosion of marketing channels, including sponsored content, mobile, and video, that are altering marketing strategies.
In this webinar, you will learn how to turn your marketing operations into a holistic, always-on, demand-generation engine, characterized by "pull" techniques that constantly engage with prospects earlier in the buying process, and drive this interest into the sales funnel.
Key takeaways include:
- Why modern marketing approaches to demand generation are guaranteed to improve the quality of leads for sales even by giving up full control to the buyer.
- How to improve marketing outcomes by using the new 10 stage Modern Buyer's Journey to increase engagement, brand preference and product consideration.
- How to improve sales outcomes by transforming Buyer experiences through fully aligned content, message, and channel activations.
- The three new rules of Lead development and Conversion every modern marketers must know.