The creative content review and approval process is a vital aspect of completing marketing campaigns or creative projects. But when was the last time you looked into the process to see how you can improve it? For that matter, do you even have a process for reviewing and approving creative content?
Despite the importance of review and approval, many project managers continue to use outdated and time-consuming techniques, not realizing the full impact it is having on their team's creativity and productivity. Chances are good that your review and approval process is broken. Fortunately, there are easy steps that you can take to fix it.