Event Details

Monday, April 15, 2013
Wednesday, April 17, 2013
Chicago Cultural Center
78 E Washington St
Chicago, IL
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9th Annual M2W®- The Marketing to Women Conference, Chicago Cultural Center

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Build your brand with the power of women's purchasing! Women control 85% of all consumer spending - $7 Trillion in the US, $20 Trillion worldwide. Meet the best brands, agencies and organizations in Marketing to Women at M2W®.

M2W® is the world's premier conference on marketing to women. Since its founding in 2005, the event has been attended by thousands of senior-level brand managers and marketing executives from Fortune 500 companies representing major consumer product and service categories, including financial services, healthcare, automotive, housing, pharmaceutical, F&B, electronics, travel, retail, fashion, HBA, etc. The M2W® program features keynotes, general sessions, workshops, receptions and special events. Highlights include case studies and how-to sessions on topics such as media, creative, research, packaging, purchasing habits and point-of-sale interaction.

Speakers include: advertising & media industry critic Bob Garfield and Doug Levy, co-authors of Can't Buy Me Like; Bridget Brennan, author of Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers; Fara Warner, Editorial Director for AOL's Daily Finance and author of Power of the Purse; and AdAge 'The Big Tent' columnist Pepper Miller, author of What's Black About It?

Sponsors for the 2013 conference include Associate Sponsors: GfK, Linkage Research, AOL's Daily Finance, Willoughby Design, Whitaker International, Anthem!, Mabel's Labels, Conill, General Growth Properties and House Party; Workshop Sponsors: TRIS3CT, Insights in Marketing, LLC, Iron Girl and The Pert Group; and Showcase Sponsors: MEplusYOU, Female Factor, Healthy Initiatives Foundation, Lifescript, Snippies and Carolina Pad. M2W® is wholly owned, managed and produced by PME® Enterprises, LLC.

Contact: PME Enterprises, LLC, Jacinta Devlin, Project Manager, 860.724.2649 x14,www.m2w.biz
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