The third annual ADCOLOR® Awards brought to you by the ADCOLOR® Industry Coalition and its sponsor partners will be held on Sunday, October 4th. It is the "can't miss" opening event for the 11th Annual Association of National Advertisers' Multicultural Marketing & Diversity Conference which will be held at the Arizona Biltmore Resort & Spa in Phoenix, Arizona. In last year's awards program journal Tiffany R. Warren wrote, "Rosa sat so Martin could walk; Martin walked so Obama could run; Obama ran so our children could fly." The idea that each step forward creates a path for those to follow is not a new one. It is as old as time itself-and time is what it will take to imbed the idea within the advertising, marketing and media industries that promoting success creates success. ADCOLOR® was created for the purpose of sharing and highlighting the stories of those professionals of color who, despite the obstacles they overcame and the heights they reached, have always reached back. It is dedicated to honoring the achievements of generations of men and women, the icebreakers, groundbreakers, game-changers, beneficiaries and role models better known as its' Legends, Change Agents, Innovators, Rising Stars, All-Stars and MVPs.