Meanwhile, other types of video are enjoying robust growth.
- Online video advertising is forecast to be the fastest-growing segment of the media industry through 2012.
- Mobile has been hyped as "the next great advertising medium" for years, and its time may have finally come thanks to the widespread adoption of the iPhone and Blackberry as well as available applications. Mobile has also become an enabler for viewing and sharing online video and social media.
- Out-of-home video networks allow advertisers to reach consumers everywhere possible-at retail, gas stations, health clubs, in elevators, and more.
- Social media has fueled video growth through video sharing on sites such as YouTube and Facebook.
The ANA TV & Everything Video Forum will attempt to make sense of this new television and video marketplace. Marketer case studies and insights will be front and center as we'll hear from Cisco, Kraft, Pepsi, Subway as well as leaders from the research and agency creative communities. Link: http://www.ana.net/events/conferencemtg/TAF-FEB10"