Advertisers have been trying to crack the Earned Media code for years but have consistently come up short. This is because they've been trying to drive Earned Media with interruptive advertising – radio, TV, pre-roll and auto-play, and more. Online video and social media have changed the game, empowering consumers to choose to watch whatever ad they want, whenever and wherever they like. This consumer choice drives Earned Media.
In this Ad Age custom webcast, Visible Measures founder and CEO Brian Shin, along with the company's Chief Analytics Officer, Seraj Bharwani, will cite real-world case studies and focus on actionable steps every advertiser can take to ensure their campaigns will be chosen and passed along. They will discuss the different tactics advertisers can use to influence choice as well as simple solutions for easy Earned Media.