Social Intelligence - the process of driving business strategy with data derived from Social Media is becoming a top priority for many enterprises, as it is critical for understanding and optimizing marketing initiatives across organizational departments.
This webinar will provide a clear blueprint of best practices for building a customer-centric social infrastructure that effectively connects Social Data across the enterprise. We will help you determine which use cases are valuable for your organization, while mapping out a framework for KPIs that align to common business goals across verticals.
Learn how to:
- Build social teams based on business goals and organizational needs
- Leverage social intelligence data to optimize marketing, sales, and operational strategies
- Align KPIs with business goals and standard social intelligence use cases
- Map social intelligence strategies to overall enterprise goals to ensure organizational excellence across channels