Webinars are a top B2B marketing tactic. To meet or exceed your demand generation goals, rather than doing a "1-off" webinar, you should consider the benefits for creating an ongoing multi-webinar thought leadership series. A webinar series is a perfect vehicle to "breathe life" into existing content such as case studies, white papers and research reports, etc. When done right, it will amplify your brand, thought leadership and most importantly, help drive fresh new sales opportunities to your door.
Based on actual webinar case studies of several diverse emerging and global brands, you will learn:
•Benefits of a series over a "1-off" webinar
•Measuring successful thought leadership series outcomes
•Best content marketing practices and lessons learned
•Tips for planning a series and pulling it altogether