Directional Media Strategies 2010 takes place in a pivotal moment in Yellow Pages history. BIA/Kelsey's latest global Yellow Pages forecast indicates digital will account for 39 percent of Yellow Pages revenues by 2014. We see 2010 as the year Yellow Pages shifts from a print-centric to a digital-centric industry. The future revolves around how publishers can best serve the needs of small business advertisers—with video, reputation management, mobile directories, group buying, SEM/SEO and more.
What are the Yellow Pages industry's best strategies to pursue new opportunities? We'll find out in Dallas Sept. 14-16, where Yellow Pages authority Charles Laughlin leads a BIA/Kelsey team and more than 50 top-level executives participating in DMS '10.
To register for Directional Media Strategies 2010, please visit http://www.kelseygroup.com/dms2010/