In this webinar, we will outline the massive shifts that have left the marketing landscape more complex, the information overload that has added intricacy, and the identical, often unsupported claims by vendors that leave marketers so cynical. We'll examine how robust identity mapping can give marketers an edge in today's tech-driven marketing and advertising environment, and provide a logical model designed to help you take control of your digital destiny.
This webinar is ideal for marketers who want to maximize customer value by understanding their customers better, reach them everywhere, know which campaigns actually drive them to buy, and find more customers just like them.
Join this webinar to:
- Understand the challenges and opportunities with digital identity
- Determine the strengths and weaknesses in your people-based marketing integration process
- Evaluate potential solutions while avoiding the three little-known traps inherent in matching people to devices and data
- Develop a strategy for taking control of your data and your digital marketing ecosystem