A commissioned study conducted by Forrester Consulting in April 2012, on behalf of MediaMath
Our guest speaker, Forrester Research, Inc.'s Joanna O'Connell will present a recently commissioned study on how brand marketers view new technologies that can drive digital marketing forward. Is display advertising a key part of the advertising mix for brand marketers? What do brand marketers need that technology can fulfill? Is there an education gap?
Also speaking will be Elise James-Decruise, Director of Platform Training at MediaMath who will present new resources for marketing professionals to keep up with the "Math Men" revolution happening in digital.