Marketers are now equipped with an unparalleled ability to target and convert key audiences online. While companies are concerned over how to effectively leverage massive databases of personal information, consumers are concerned more than ever about the privacy of their data in corporate hands.
Join Dave Deasy, VP of Marketing at TRUSTe, in a Webinar where attendees will gain:
- A deep understanding of consumer privacy concerns around targeted ads and mobile apps
- Key insights into how privacy concerns can limit engagement, and
- Strategies for embedding privacy-by -design into marketing campaigns
This is a not-to-be-missed event for online marketing executives who want to learn how to make privacy a brand asset, not a brand liability.