Social media is turning the traditional customer lifecycle model on its head. The classic sales funnel—moving prospects from awareness to purchase—no longer applies in a marketplace where viral referrals and customer evangelism play major roles. Instead, marketers need to look at new ways to engage consumers and capitalize on all the new sources of information they have access to.
This webinar will show you how to insert your brand back into the social customer journey at every step—using a new model created by Forrester Research. Wildfire will share examples of how brands such as So Delicious, Hawaii Visitors and Convention Bureau, Rokenbok, Mashable and H&M are using social media to find prospects, turn them into customers and expand them into advocates. Find out best practices for fully leveraging your social marketing.