Free Custom Webcast: The Muscle Marketing of Sports

Savvy media professionals know that sports isn't "just another" program genre. It's an important part of American life with an appeal that extends across age, gender and geography--reaching large, passionate audiences. In fact, last summer's coverage of the London Olympics was the most-watched event in U.S. television history.

You'll hear from experts about why the London Olympics were such a success, and learn how sports can be an especially effective marketing tool for advertisers.

Register now!
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