For CPG companies, a major challenge is gaining visibility into marketing spend that is spread across various categories and brands. As a result, marketing processes can become inefficient, bogged down by this lack of insight.
This webinar will help organizations focus on optimizing marketing spend and program execution. It will show how CPG companies can apply integrated marketing management to better render its efforts, reduce excess spend, and streamline marketing processes in order to become more competitive. This webinar is a "must-attend" for all CPG companies looking to get unified insight into what is usually a dispersed and complex process. In doing so, they will be positioned for greater success in the marketplace.