The Hidden Cost of Media: How Non-Working Spend Consumes Budgets

Free Custom Webcast: January 26, 2016 at 1PM EST

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As the pressure to demonstrate the value of marketing grows, one overlooked metric for return on investment analysis is the rise of non-working media costs. Non-working spend is the cost of producing media, as opposed to what we pay to distribute it—and it can take up more than 40% of the average advertising budget. Just as importantly, with more brands and agencies investing in channels like programmatic and social, the industry-wide rise in production costs is showing little sign of slowdown.

Register for this free webcast to learn:

  • How non-working spend changes across industry and revenue
  • How production costs are projected to grow
  • Best practice recommendations for analyzing and managing content costs

Register Now!

Event Details

Date:
Tuesday, January 26, 2016
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