As the pressure to demonstrate the value of marketing grows, one overlooked metric for return on investment analysis is the rise of non-working media costs. Non-working spend is the cost of producing media, as opposed to what we pay to distribute it—and it can take up more than 40% of the average advertising budget. Just as importantly, with more brands and agencies investing in channels like programmatic and social, the industry-wide rise in production costs is showing little sign of slowdown.
Register for this free webcast to learn:
- How non-working spend changes across industry and revenue
- How production costs are projected to grow
- Best practice recommendations for analyzing and managing content costs