Senior brand and agency marketers and solution providers at the forefront of content creation will work together to bridge gaps between TV, video and social over 2.5 days in gorgeous Huntington Beach, CA.
An estimated $118 billion will be spent on content marketing, video marketing, and social media in 2013. But where are those dollars having the greatest impact in terms of marketing ROI and the ever-fierce battle for the hearts and minds of consumers? Is your marketing team appropriately structured and prepared to bridge the gaps between TV, video, and social media? Furthermore, how are companies thinking about content, funding it, and creating it?
This March, join senior brand and agency marketers for 2.5 days to discuss strategies and tactics related to these challenges and more. Addressed topics will include:
-The latest trends in branded content creation and aggregation
-The new front lines in the video platform wars
-The development of content exclusively for social media dissemination
-The increasingly blurring lines among brands, publishers, and agencies
- -The convergence of TV and video -- and what it means for buying models
March 2-5, 2014
Hyatt Regency Huntington Beach Resort & Spa
21500 Pacific Coast Highway
Huntington Beach, CA 92648
This event brings together senior-level brand marketers leading the way in building content around their products and services, and top agencies helping to drive content-based initiatives. Registered attendees include 20th Century Fox, Delta Air Lines, MEC, OMD, The Clorox Company, Toyota, and over 100 other influential buyers. iMedia also welcomes a limited number of the industry's most innovative tech and solution providers and sponsors.
iMedia is the most influential community of senior marketers in a rapidly evolving digital world. Each year, the iMedia events and online community bring the industry's most powerful brand and agency marketers together with top business leaders and innovative technology and service providers to foster some of the world's most valuable partnerships. iMedia gives senior marketers the first and best analysis of industry shifts, so they can dramatically increase their ROI.