Impressions vs. GRPs: Is CPM the New Currency for Buying Local TV?

Free Custom Webcast: April 2, 2015 at 2:00 PM ET

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For decades, "ratings" and "cost per points" have been the default metrics for planning and buying local TV. Each year along the way, advertisers, agencies, and media sellers alike waited for a new process to evolve.

Today, planners and buyers are increasingly looking at impressions-based buying and CPMs as the currency they believe is better suited for a fragmented, multi-platform video landscape. Hear from the industry's leading experts as they discuss the pros and cons of using targeted impressions for buying local TV advertising.

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Thursday, April 02, 2015
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