Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Location Fails: 5 location mistakes made by mobile advertisers

Free Custom Webcast: March 8, 2016 at 1PM EST

Published on .

Join us for a fast-paced, fact-filled webinar addressing the five most common mistakes marketers make when leveraging location in mobile advertising.

We'll explore:

The liability of location: How to minimize your risk of targeting the wrong prospects
The trouble with timing: How misinterpreting location signals can cause you to miss buyers at key stages in the purchase process
The creative conundrum: Why prospects often receive the right message at the wrong time
The data distraction: How to avoid bad data that misleads your efforts
The fallacy of foot traffic: What location signals really tell you, and what they don't

Register here!

Most Popular

Event Details

Tuesday, March 08, 2016
Bookmark Event:
Google Calendar