The delta between mobile advertising and location-based targeting is closing—8 in 10 marketers now use location targeting in their campaigns. But, are advertisers using creative strategies and best practices to execute campaigns in an effective way?
Join our location-based targeting webinar to learn:
- Two ways to leverage location-based advertising
- How to test and learn the best strategies for audience segments and geofencing
- Best practices from understanding your audiences, to creative and execution
- The advantages of using location-based targeting within a demand-side platform (DSP)