Managing Your Marketing Dollars: Cost-Effective Ways to Measure Your Spend and ROI

Free Custom Webcast - Encore Presentation, 2PM EST / 11:00AM PST

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For CPG companies, a major challenge is gaining visibility into marketing spend that is spread across various categories and brands. As a result, marketing processes can become inefficient, bogged down by this lack of insight.

The encore presentation of this webinar will help organizations focus on optimizing marketing spend and program execution. It will show how CPG companies can apply integrated marketing management to better render its efforts, reduce excess spend, and streamline marketing processes in order to become more competitive in an extremely competitive industry.

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Event Details

Tuesday, June 26, 2012
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