Mobile has the ability to empower brands to follow their consumers along their purchase journey. But what points are most vital? And how do you connect the dots between mobile advertising, mobile consumers and their purchasing behavior?
Hear from mobile marketing experts Michael Becker of mCordis and Chuck Moxley of 4INFO about what it takes to successfully map the mobile customer journey. They will identify the moments that matter, what breakthroughs brands and agencies can use to capitalize on these moments, and which measurement solutions can be used to gauge overall effectiveness.