New Marketing Strategies for Monetizing the Wave of Smartphone-Driven Sales Calls
This year 5 smartphones will be sold for every PC. We live in a mobile world, and marketers can't rely on the same old PC-based lead gen strategies for search, email, social, and display.
More smartphones means more inbound calls to businesses – an estimated 65 billion in the U.S. alone by 2016. For marketers, it's both an amazing opportunity and a daunting challenge:
- Inbound calls convert to revenue 10 times more than web leads. They are the leads marketers most want to generate (and get credit for).
- Yet only 19% of inbound calls are considered high quality. So not every caller should be sent directly to sales.
It's why marketers are now in a race to put strategies in place for tracking, scoring, and routing inbound calls the way they do web leads.
Join call tracking and management experts from Ifbyphone for a live webinar on how to do just that. They will explain why calls have re-emerged as the most important channel for sales and marketing, and outline the strategies and technologies enterprises and agencies are using to optimize ROI from marketing in a mobile world.