New Marketing Strategies for Monetizing the Wave of Smartphone-Driven Sales Calls

Free Webcast: May 6, 2014 at 2:00 PM ET

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New Marketing Strategies for Monetizing the Wave of Smartphone-Driven Sales Calls

This year 5 smartphones will be sold for every PC. We live in a mobile world, and marketers can't rely on the same old PC-based lead gen strategies for search, email, social, and display.

More smartphones means more inbound calls to businesses – an estimated 65 billion in the U.S. alone by 2016. For marketers, it's both an amazing opportunity and a daunting challenge:

  • Inbound calls convert to revenue 10 times more than web leads. They are the leads marketers most want to generate (and get credit for).
  • Yet only 19% of inbound calls are considered high quality. So not every caller should be sent directly to sales.

It's why marketers are now in a race to put strategies in place for tracking, scoring, and routing inbound calls the way they do web leads.

Join call tracking and management experts from Ifbyphone for a live webinar on how to do just that. They will explain why calls have re-emerged as the most important channel for sales and marketing, and outline the strategies and technologies enterprises and agencies are using to optimize ROI from marketing in a mobile world.

Register Now!

Event Details

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Tuesday, May 06, 2014
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