Maximize Ad Production Spending

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MAXIMIZE AD PRODUCTION SPENDING!
Obtain the greatest value for your ad production dollars

A two-day workshop presented by:
The Association of National Advertisers (ANA)
and
Advertising Production Resources (APR)

ANNUAL SEMINAR
New York City
May 11th & May 12th

Learn how to Maximize Ad Production Spending at this annual event. You'll walk away with the latest strategies, tools and guidelines to help optimize production spending across the entire media mix--TV, radio, print and all digital/web content. Topics will include:
  • Overview of the Production Process
  • Recognizing Signifcant Cost Drives
  • Production Formats--Film vs Digital Cinema
  • Evaluating Directors' Reels
  • Working SAG Talent--Rules and Usage Fees
  • Shooting Offshore
  • U.S. Production Incentives
  • Leveraging Creative Assets to Maximize Efficiencies
  • Latest Industry Trends
New Topics This Year Include:
  • Digital/Web Production Essentials
  • Integrated Production Management
  • 3D Advertising
If you are a marketing, advertising or procurement professional, this seminar is for you!

When: May 11th & May 12th
Location: New York City

Register Now:
http://www.ana.net/careers/trainingclass/CP-MAY10

For a detailed agenda, contact:
Laura Alexander
303-759-2509
lalexander@aprco.com

Event Details

Date:
Tuesday, May 11, 2010
Ends:
Wednesday, May 12, 2010
Location:
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