Omnichannel engagement plays an enormous role in how marketers reach consumers. As beacons, wearables, and IoT devices gain popularity, marketers face greater challenges in orchestrating effective customer journeys that optimize customer value.
Brand, retail and eCommerce marketers need to reimagine how to engage with customers in real-time no matter what interaction touchpoint they choose. Recent Ovum research indicates that many marketers are in their early stages of omnichannel development, with the majority still having far to go before fully capitalizing on omnichannel opportunities. The need to integrate hyper-personalized customer messaging across traditional and digital channels has never been greater.
In this webinar, participants will learn:
- Key Ovum research about omnichannel challenges and opportunities
- Case studies to help marketers address the engagement challenge
- Critical capabilities necessary to enact an omnichannel strategy
Join Mila D'Antonio, of Ovum; and Patrick Tripp, of RedPoint Global, on June 22 to learn about the data-driven approach that marketing organizations can take to optimize the real-time customer journey.