"It's 80 percent done." "Is this final_v19 or final-final?" "Let me email that to you so it's at the top of the list." Stop the madness! Whether you're an award-winning ad agency, a small start-up, or working in a creative team, these phrases are all-too-common. And if you ever hear the phrase, "I'm just trying to stay above water," take it as a cry for help.
It's time to take control of your agency's productivity. Hear practical suggestions to evict these creative-busting, time-sucking phrases from your day-to-day.