In 2016, businesses wasted $347 billion globally on marketing campaigns that didn't work, and 29 different companies fell out of the Fortune 500. It's more imperative than ever that brands and agencies focus on becoming (and staying) relevant to their customers and their lives if they hope to survive and thrive.
In order to connect with your core audience, you need to first understand who they are and what they care about. New advancements in audience marketing, applying artificial intelligence to social and online conversations, can help marketers achieve greater relevance and drive better results. In this 1-hour webinar you will:
- Learn why it is important to build audiences based on what people talk about, instead of relying on cookies and demographics
- Learn how AI can be applied to social data to unleash deep insights
- Get a sneak peak into Audience.ai, which gives you the power to instantly build and understand your own audiences, then quickly activate relevant campaigns targeted to exactly the right humans