For more than 70 years, the Ad Council has been producing content to raise awareness of social causes via agency and media partners. Among its long list of iconic campaigns include Smokey the Bear ("Only You Can Prevent Forest Fires"); the "Keep America Beautiful" anti-pollution effort; and Vince & Larry, the Crash Test Dummies.
The Ad Council sought to understand how Millennials are learning about and engaging in causes. The nonprofit partnered with Crowdtap, a consumer insights & engagement platform, to learn more about this powerful cohort and inform new strategies tailored to incoming generations of consumers.
This presentation will detail the study's findings and present best practices that organizations, nonprofit or otherwise, can glean from the Ad Council's learnings. Register now!