These days, marketers must employ creative ways to engage potential customers and convert them into leads, such as taking advantage of non-traditional digital channels to generate awareness and influence.
This webinar will explore some of the ways that marketers can optimize their digital content under the new selling paradigm. Some of the lessons and issues covered in this webinar include:
- How marketers can develop business processes for developing content to reach prospects through digital channels liked LinkedIn, Twitter, blogs, and community sites.
- The role of data driven marketing and how new technologies can connect all mobile, social and online platforms for a more compelling digital experience.
- Where and how optimized content can deliver more effective marketing engagement, better lead conversion rates, and higher ROI.
Greg Ott, Chief Marketing Officer - Demandbase