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Event Details

Date:
Sunday, March 10, 2013
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SXSW: The Power of Microcontent and Marketing in the Moment

Pete's Dueling Piano Bar, 421 East 6th Street, Austin, TX, 3:00PM-5:00PM

Published on .

Featuring the first-ever behind the scenes look at the planning and execution Oreo's real-time efforts before, during and after the SuperBowl, this event will explore the strategies, culture and technologies that empower brands to enter consumer conversations as they happen. Advertising Age's Associate Editor of Startups and Events, David Teicher, will moderate the panel composed of the following industry experts:

  • Bonin Bough, VP Global Media and Consumer Engagement, Mondelez International
  • Steve Doan, Senior Associate Brand Manager, at Oreo
  • Albert Chou, Chief Innovation Officer, Expion
  • David Berkowitz, VP of Emerging Media, 360i
  • Gary Vaynerchuk, Co-Founder of Vayner Media

To RSVP, please visit oreoexpion.eventbrite
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