Marketers grumble about the rise of the Walled Garden effect – big digital media properties who use your customer information for a campaign, but then wall you off from important user data or wall you in from reaching audiences you want. Just as bad, the big Walled Gardens may force you to work harder to manage media across platforms and fail you when it comes to independent campaign measurement. But the reality is that these big players are unavoidable in the market, and smart marketers need to make strategic choices to maximize every ad dollar.
During this fast-paced webinar, we'll take a dive inside the traps of the world of Walled Gardens and give you a blueprint for a strategic approach to take control of your digital media buying, work with Walled Gardens and still ensure you are getting the data you need in order to power your marketing strategies and effectiveness.
The webinar will cover:
- The pros and cons that Walled Gardens present – historically and today
- An easy method to determine the ideal digital ad buy using a balanced approach
- Five questions you need to ask to effectively evaluate ad platforms
We'll cap it off with a detailed report capturing the key takeaways and action steps based on the webinar content.