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Worlds.com shows its 3-D prowess, and some of the environments available to visitors, with ads whose art consists of actual screen captures from the site. The entertainment portal's first campaign includes outdoor, print and radio running in the high-tech meccas of Boston, New York and San Francisco. Copy was handled in-house by Debra Sito, exec VP-advertising and marketing at Worlds.com. Art was handled at Anthony Bennett of Ignition Inc., New York.
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