×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Athletes' paean to PowerBar

Published on .

Olympic hopefuls and others join to sing the praises of PowerBar in a $10 million TV effort from Wieden & Kennedy, Portland, Ore. Among those featured in the spot are Jason Kidd and Brandi Chastain (l. photo) and Lenny Krayzelberg and Dan O'Brien (r. photo). The commercial, titled "PowerBar Anthem," kicks off June 24 and runs through September during Olympic trials. The advertising hawks PowerBar's status as the official nutritional energy bar supplier of the U.S. Olympic Team. Copywriter: Brant Mau. Art directors: Andy Gray, Tim Hanrahan.
Most Popular
In this article: