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Beer With A Kick

Published on .

BEER WITH A KICK: Corona will make its first trip to the Super Bowl in January with a spot that substitutes a lime for a football and beer bottles for goalposts. Gambrinus Co., which distributes Corona east of the Mississippi, previewed the spot this month at a beer distributors meeting. Richards Group, Dallas, created the :30, to air in 15 major U.S. markets. Copywriters: Mike Renfro, Ron Henderson. Art director: Jim Baldwin.
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