×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

THE BIG PUSH: A leggy commercial from KFC

Published on .

Those bag o' bones model types aren't enough to distract an ardent eater from "dem bones" he's devouring in a new :15 for KFC Corp. One of the women also shows a fondness for the Colonel's fare as she liberates a leg from the bucket. The commercial from Y&R Advertising, New York, is the first to promote KFC's on-the-bone chicken under the "How good is that?" campaign. Promotional spots for KFC 's chicken buckets are making a comeback after being set aside for support of new chicken sandwiches. Copywriter: Jim Othmer. Art director: Lisa Selwitz.
Most Popular
In this article: