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THE BIG PUSH: A leggy commercial from KFC

Published on .

Those bag o' bones model types aren't enough to distract an ardent eater from "dem bones" he's devouring in a new :15 for KFC Corp. One of the women also shows a fondness for the Colonel's fare as she liberates a leg from the bucket. The commercial from Y&R Advertising, New York, is the first to promote KFC's on-the-bone chicken under the "How good is that?" campaign. Promotional spots for KFC 's chicken buckets are making a comeback after being set aside for support of new chicken sandwiches. Copywriter: Jim Othmer. Art director: Lisa Selwitz.
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