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The big Push: Bonneville shows the spy who drove me

Published on .

Two new :30s for General Motors Corp.'s 2000 Pontiac Bonneville use a spylike theme while keeping the tag "Luxury with attitude." The first shows a James Bond-ish type gaining access to a secret facility. The spot touts 63 personal features in the Bonneville, like audio control so the sedan "recognizes you." The TV push from D'Arcy Masius Benton & Bowles, Troy, Mich., will run through the model year on national network and cable. The director, John Amiel, also did the recent Sean Connery thriller "Entrapment." Copywriter: David Charlton. Art director: Diane Schomer.
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